The market for West Point represents a customer demographic that is growing in population and affluence and is becoming more and more like the fast growing urban areas it borders. The combined trade area for West Point has a population of 20,249 (with 8,530 in the Primary Trade Area). This population is growing at a rate comparable to the Richmond Metropolitan Area and is expected to continue to grow.
The median income for the Primary Trade Area is $46,093 and $54,087 for the Secondary Trade Area. This compares with $54,218 for Richmond Metro and $55,617 for Virginia. The Secondary Trade area for West Point in particular is seeing a large influx of affluent retirees and families seeking the lifestyle of a more rural location with the proximity to large metropolitan areas.
Local Economic Development Officer